Ana Ivanovic's latest Adidas marketing campaign has a hidden message.
The narcissistic tagline "Me, Myself" sends out a message to tennis fans that she loves herself more than Fernando Verdasco :P
But let's see what Ana has to say about the real meaning of the tagline.
“The new adidas philosophy of Me, Myself is inspiring to me because it shows women as individuals; that we are all athletes in our own right and that we all have things that we do differently whatever level of athlete we are.”
The campaign, which showcases vivid behind-the-scenes images of Ana during her training sessions, features a number, which at first glance suggests that it might be her age.
The number 30 is in fact a reference to a narrative about Ana and the products she is wearing, providing a intimate insight into her dedication and commitment.
The text, which explains an athlete's need to combine rest and reflection with hard work, reads, 'Ana, 30. Thirty minutes of 'me' time - it's what I need before I can meet my next challenge. Impossible is nothing.'
The campaign will be featured in adidas stores and in print and website advertising in the coming months.
So what about Nando? Seems like he's putting the relationship aside/behind too.
Just look at his performance last week. He kicked off 2009 with a great start by making it in the men's singles and doubles finals in Brisbane. I've never seen him so focused and serious in his match before.
Hopefully Nando will break into the top 10 this year. You know, nothing is impossible (perhaps Nando would prefer to say 'impossible is nothing').
(Images via Ana Ivanovic's official website; menstennisforums.com)
“There is no doubt that men’s professional tennis is one of the world’s most popular sports and, as a lifelong fan, it is a great honour to have been given the opportunity to take the helm at such an exciting time for the ATP. The ATP World Tour is a truly global sporting event, featuring some of the world’s best athletes and followed by millions of the most dedicated sports fans and I could not be more excited about being its new Executive Chairman.”~ Adam Helfant
The ATP, governing body of the men's professional tennis circuit, recently announced the appointment of Adam Helfant as ATP Executive Chairman and President.
Mr Helfant, 44 begins his role with the ATP immediately and will be based in London.
In Doha, Andy Murray defeated the other Andy, Mr. Roddick 6-4, 6-2 to win his first ATP title of the year, and ninth overall.
Fernando Verdasco failed to stop Radek Stepanek a.k.a. the Worm in Brisbane which resulted him to lost 6-3, 3-6, 4-6.
Verdasco also failed to win in the men's doubles final match. Marc Gicquel and Jo-Wilfried Tsonga beat Verdasco and Mischa Zverev in straight sets 6-4, 6-3.
In the women's doubles Anna-Lena Groenefeld and Vania King won 3-6, 7-5, 10-5 over Poland pair Klaudia Jans and Alicja Rosollska.
Somdev Devvarman who had beaten Carlos Moya and Ivo Karlovic earlier at the Chennai Open tournament, failed to convert the final match against Marin Cilic into a win. Cilic recorded a 6-4, 7-6 (7-3) victory in two hours.
Somdev's achievement last week helped him to climb from 202 to a 154 in the ATP rankings. Way to go for this young man from India!
In the men's doubles, Eric Butorac and Rajeev Ram defeated Jean-Claude Scherrer and Stanislas Wawrinka 6-3, 6-4 to take the Chennai Open title.
ATP aside, in the ITF's China F1 Futures event, world's top-ranked junior Yang Tsung-hua who has just turned pro won both men's singles and doubles titles.
Yang who partnered with Lee Hsin-han thrashed Li Zhe and Wang Yu Jr. 6-0, 6-3. Then he defeated Zeng Shao-xuan6-3, 5-7, 6-4 in the men's final.
(Images via Yahoo! Sport, sports-1apple.com.tw)
Ana Ivanovic's latest Adidas marketing campaign has a hidden message.
So what about Nando? Seems like he's putting the relationship aside/behind too. 
