Mar 15, 2011

Caroline Wozniacki excited about Sony Ericsson and Foursquare collaboration

“I love the idea that Sony Ericsson and Foursquare are giving fans the chance to become a key part of the game, rather than just being spectators. The Sony Ericsson Open is always an amazing tournament on the tour, so it seems natural that we give the fans the ultimate tennis experience here in Miami.
~ Caroline Wozniacki

Sony Ericsson has partnered with Foursquare to make the Sony Ericsson Open in Miami the first ever fully-integrated Foursquare sporting event.

Sony Ericsson will work with Foursquare to encourage attendees to check-in at the different venues at the Open, starting on March 21, rewarding them with prizes, specific Tennis Fan Badges and discounts on tickets.

Users will also have the chance to win access to post-match conferences with the players and secure a personal one-on-one autograph session.

If a Foursquare user at the event is able to become the Mayor of each court at the Sony Ericsson Open, he/she will be able to head out onto the court to participate in a pre-match coin toss.

The initiative is likely to ensure Foursquare continues to dominate the check-in app market and in return, driving sales at the event and fans like me to collect badges and win prizes. What a brilliant idea!


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Mar 14, 2011

Novak Djokovic meets Randy Jackson, Will Ferrell

Over the weekend actor Will Ferrell and television personality Randy Jackson met up with Novak Djokovic before his practice during the BNP Paribas Open at the Indian Wells Tennis Garden.

As expected, the big boys were spotted goofing around on court.

Ferrell also brought along his son Magnus to meet the Serbian tennis star.

(Images via Zimbio)

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Kei Nishikori honours earthquake, tsunami victims

I hope it's not too late for me to express my sadness over the biggest earthquake that triggered a monstrous tsunami waves that washed away the coastal towns in Japan last week.

Very quickly I would think of Japanese pro tennis player Kei Nishikori.

According to Nishikori, he couldn't help but think of the devastating news as he played his opening match againts Igor Andreev at the BNP Paribas Open, Indian Wells on Friday.

"I was shocked yesterday and today, but I had to concentrate on my game,' said Nishikori who lost 6-4, 6-7 (2/7), 6-4."

The 20-year-old Nishikori wore a black ribbon on his chest in honour of those who who died in the devastation. He said his heart goes out to those who lost loved ones and their livelihoods.

"(Earthquakes) happen a lot in Japan especially," he said. "I knew it was going to happen sometime in a hundred years, but I didn't know it's going to happen like soon, like yesterday. Suddenly it came and so I don't think everybody was ready."

Nishikori's hometown of Shimane is in south-west Japan and far from the centre of the earthquake which struck off the northeast coast. Shimane is a one hour flight to Sendai which was the hardest hit area. As soon has he heard the news he phoned his family and friends back home.

"At least they are fine. My family is okay," he said. "I talked to them this morning. My town was okay. It wasn't too bad. But, you know, around Tokyo and others it's bad."

(Via The Straits Times, Image via Yahoo Sports)

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