Jan 5, 2008

Tactic used by publishers to get their workbooks into schools

At first glance you might thought this is an exercise book used by students in schools.

However, if you look closely, this is a Mathematics workbook. Yes, this is the latest gimmick used by local educational publishers to get their books into schools. Well, I don't think it's bad at all. In fact, this is a rather smart and creative idea. This trend which is started by a publisher has been followed by others, even big players in the market.

I supposed this trend started after the Ministry of Education announced workbook ban in the primary level particularly Year 1 to Year 3 and the limited use of one workbook per subject for Year 4 to 6.

The main objective of the workbook ban is to make lighter schoolbags for pupils. Well, these new form of 'exercise books' are way lighter than the previous thick workbooks. And how about the pricing? Would you pay RM3 or RM3.50 for it?

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