Cadbury India has recently roped in Asian tennis sensation Sania Mirza to endorse its newly launched variant, 'Cadbury Bournvita Li'l Champs'.As part of the promotional campaign, the company launched a television commercial showcasing's Mirza transformation from a toddler to a tennis champ after the consumption of the new product.
Apart from television, Cadbury will also run promotional campaigns across media platforms including outdoor, Internet and the radio.
Cadbury India executive director-marketing Sanjay Purohit said, "The core proposition of Bournvita Li'l Champs is to provide mental alertness and physical fitness in the age group of 2-5 years."Sania also recently became the brand ambassador for TVS Scooty Streak, which has been described as a stylish and convenient option for young girls.
(Via indiantelevision.com, saniam.blogspot.com; Images via bollyone.com)
