Sania Mirza endorses new Cadbury variant, TVS Scooty Streak

Cadbury India has recently roped in Asian tennis sensation Sania Mirza to endorse its newly launched variant, 'Cadbury Bournvita Li'l Champs'.

As part of the promotional campaign, the company launched a television commercial showcasing's Mirza transformation from a toddler to a tennis champ after the consumption of the new product.

Apart from television, Cadbury will also run promotional campaigns across media platforms including outdoor, Internet and the radio.

Cadbury India executive director-marketing Sanjay Purohit said, "The core proposition of Bournvita Li'l Champs is to provide mental alertness and physical fitness in the age group of 2-5 years."

Sania also recently became the brand ambassador for TVS Scooty Streak, which has been described as a stylish and convenient option for young girls.


(Via indiantelevision.com, saniam.blogspot.com; Images via bollyone.com)

Kei Nishikori's official website coming soon!

Finally Kei Nishikori has his official website!

It's still under construction but I already love it's green & black theme!

Rendy Lu's website will also get a major face uplift and will be relaunched soon!

Both websites will be available in English version too!

Esther, thanks for the info!

Updates:
Japanese television station WOWOW signed Kei for a multiple years deal.

Kei will be the official ambassador of WOWOW’s tennis broadcasts at the Grand Slam tournaments.

WOWOW will not only broadcast Kei's results in all the Grand Slam tournaments but also personal interviews with Kei and analysis of his matches.

Here are some photos at the sponsorship signing ceremony.


(Images via keinishikori.com, news.pia.jp)

If only they were BFFs..

And as close as their cars.

Maria Sharapova and Jelena Jankovic's cars were spotted parked next to each other.

The two divas were having their training session at Nick Bollettieri's.



Jola, the mother of a full time student at Nick's who shot this video is doing a heck of a good job!

Hopefully this will inspire other mothers of junior tennis players to come up with more priceless training videos :D

(Image via tennisforum.com)

Rafael Nadal the Sunshine Boy

And he waves like a President too :D

Nadal was at the Champions League round of 16, first leg match between Real Madrid and Liverpool at the Estadio Santiago Bernabeu in Madrid, Spain on Wednesday.

I gave up Champions League and EPL years ago.

(Images by Jasper Juinen/Getty Images)