Rafael Nadal becomes the latest tennis player to join Serena and Venus Williams, Andre Agassi, Maria Sharapova and Andy Roddick off the court and in beauty and fragrance industry.
The world no. 1 tennis player has signed a deal with Paris-based Inter Parfums to be global ambassador for its Lanvin line of fragrances.
Nadal will help develop a new Lanvin fragrance which is set for a summer 2009 launch.
The positioning of the new fragrance line, which is to be called Lanvin L'Homme Sport, will be built around Nadal's image.
A range of products will be aimed at a younger market than is usual for the Lanvin brand.
Inter Parfums is planning to launch the brand throughout Europe and the US.
Inter Parfums creates and manufactures several brands of fragrances and cosmetics under license, including Burberry, Paul Smith, Christian Lacroix and Van Cleef & Arpels.
Updates:
Someone in the menstennisforums.com wonders what fragrance Nadal is using in this picture. Is it an advertisement or something? Any idea?
(Image via New York Magazine, im-net.hu)
