H&M signs partnership with Tomas Berdych

Swedish chain H&M has signed Tomas Berdych to be their brand ambassador on and off court. That means they will collaborate to co-design the brand's first ever line of tennis wear.

According to the announcement issued by H&M, they named Berdych as "one of the brightest talents in a globally popular sport, who also has a personal love of fashion and style, which means he is the perfect partner for H&M".

(Image via Tomas Berdych's Facebook page)

Rendy Lu Yen-hsun attends ORIS event in "Top Gun" look

Rendy Lu Yen-hsun is ORIS ambassador for the second year.

Last week he attended the launching of ORIS  Big Crown Flight Series all dressed up in a "Top Gun" look.

Rendy will be playing at the Olympics in less than 3 weeks. Four years ago in Beijing, Rendy nailed his biggest win against Wimbledon 2012 runner-up Andy Murray in the first round.

(Image via Rendy Lu's Facebook fan page)

Rafael Nadal aces million dollar deal with PokerStars

PokerStars announced on their blog today that Rafael Nadal is their newest member of Team PokerStars SportStars.

According to a source, Nadal has signed the two-year deal for a whopping €12 million!

(Images via PokerStars)

Andy Murray becomes Rado ambassador

I just realised I have not post anything about Andy Murray after coming back from a long blogging break.

Recently announced as the official timekeeper for the Aegon Queens tennis tournament, Swiss watch brand Rado also revealed that Murray is their newest ambassador.

Murray said, “I’m really excited about joining the Rado team. The brand is all about edgy style and performance. Timing, precision and accuracy are vitally important for me, whether that relates to fitness drills, measuring my performance or striking a tennis ball.”

(Image via Andy Murray's Facebook page)

Hooking up Rendy Lu Yen-Hsun with AirAsia

When AirAsia first announced its plan to fly to Tashkent in 2009, the first thing that came into mind was to get Asia's no.1 player Rendy Lu Yen-Hsun sponsored by the budget airline.

Esther, my regular contributor/PR woman, and I had this crazy idea: to ask AirAsia's CEO Datuk Seri Tony Fernandes for sponsorship.

Our reasons are quite simple.

The Taiwanese player is the only Asian player in the ATP top 100 (now ranked at no. 62) and he had won the Tashkent Challenger tournament last year. With more sponsorship, Rendy is able to go further up the ranking and improve in his tennis career.

And most importantly, Mr Fernandes himself loves tennis. He even involved in the CEO-Celebrity Tennis tournament last year.

So, Esther and I got the nod from Rendy's manager/brother to approach Tony and we even drafted a proposal seeking potential partnership between AirAsia and Rendy Lu.

Then surprisingly, another opportunity came by recently when AirAsia announced that they will launch its inaugural flight between Taipei and Kuala Lumpur on July 1.

We're hoping that Rendy will be chosen as an ambassador for AirAsia in Taiwan just like what he did for the recent Rafael Nadal's Lanvin perfume launch.

Tony has replied to our email saying that he will look into our proposal which has already arrived a couple of days ago via courier from Taiwan.

Hopefully we'll get some good news after this.

Maria Sharapova will wear Tiffany & Co at the French Open

It sure pays to be the world no. 1. Especially when you are Maria Sharapova. Login into her official site, you'll be greeted by Ms 'Shriek'apova and an expensive pair of Tiffany & Co earrings.

Tiffany & Co. has announced that Maria Sharapova, the world's top-ranked player in the WTA, will wear Tiffany designer Elsa Peretti's Wave earrings in 18K gold at the French Open.

In addition to the jewelry, Tiffany will also accessorize Sharapova's custom French Open tennis dress. The "Paris dress," by Nike is a 1920s-inspired design that reflects her dynamic sense of style.

"Maria Sharapova is a longtime friend of Tiffany and a champion on and off the court," said Linda Buckley, vice president, worldwide public relations. "It gives us great pleasure to accent her on-court look with earrings that epitomize both the quality of her championship play and Tiffany's reputation for design excellence."

The partnership will extend for the next two years and will cover the four Grand Slam Tennis events: The French Open, Wimbledon, and the US and Australian Open.

Seems like a good and confident year for Sharapova. However that doesn't mean that she will win at Roland Garros. I believe the Serbian girls (Ana Ivanovic and Jelena Jankovic) have better chance to capture the French Open.

(Via mariasharapova.com)