ANTA Sports, a leading branded sportswear enterprises in China signed an endorsement contract with Zheng Jie on Monday.The Chinese top tennis player is the latest ambassador following an endorsement deal with Jelena Jankovic earlier this year.
Together with a series of marketing strategies taken by ANTA, the cooperation with Zheng Jie not only signifies the further expansion of the ANTA brand in tennis segment, but also promotes the popularity of the sport in China.
During the signing ceremony and press conference, Zheng Jie received the tailor-made sportswear and advanced tennis shoes for French Open from ANTA Sports, marking a good start for the cooperation between ANTA and the renowned Chinese tennis player.Zheng Jie will be wearing ANTA gears including a range of professional footwear, apparel and accessories for all her WTA tournaments.
ANTA Sports will invite top designers from the US and Japan to China to tailor-made sportswear and tennis shoes to meet Zheng Jie's preferences and requirements.Ding Shizhong, Chairman and CEO of ANTA Sports said "We are very pleased to have world's top class female tennis player Zheng Jie as ANTA's endorsed player."(Via anta.com.cn; Images via sina.com.cn)
"Our close partnerships with famous tennis players such as Jelena Jankovic and Zheng Jie have proven our determination to develop tennis business and our dedication to promote tennis in China."
"ANTA hopes to nurture more young potential tennis players and promote tennis in China through these sponsorships."
"At the same time, through the partnership with top tier tennis players like Zheng, ANTA will further strengthen its R&D capability in products for the sport, and enhance our international and professional image," Ding concluded.
